About

I trained as a journalist, and have honed my editorial content skills writing for national magazine and newspaper publications, including Refinery29UK, Cosmopolitan.com, The Express Saturday magazine, Boots Health & Beauty, The Daily Mail, Cosmopolitan Bride, You & Your Wedding, SW magazine, The UK Annual Food & Drink Guide, MSN UK, National Geographic Traveller and Closer, to name a few.

I learned how to drive huge organic growth with a data-driven content strategy and content marketing during my time at intuDigital. Here I launched InsideSource; an online lifestyle publication targeting millennial women. My strategy saw traffic increase by 275% in one year, with monthly visits increasing from 44,000 to 165,000.

As well as increasing our reach, engagement and following on social media, strategic content marketing meant that our articles were syndicated by leading publishers, including Marie Claire and The Express.

Inside Source also generated its own revenue stream from retail partners such as Ted Baker, John Lewis, Debenhams and Topshop, who paid for sponsored editorial content.

I applied the same data-driven, audience-first approach to content strategy in my role as Brand Content Manager at Oasis Fashion, where I was responsible for content across the website, blog, email, social media and the app. In less than one year, we saw average engagement increase by 25% on Instagram and by 220% on Facebook. Traffic to the site increased by 60% on Instagram and 141% on Facebook.

As well as managing the tone of voice and content strategy for Oasis, I also produced and art directed fashion shoots for key collections and stories. This included still life shoots, such as bridesmaids, curve and denim, and video shoots, including a Style Switch Up series, which generated over 30K organic views on Instagram and over 15K organic views on Facebook.

I’m passionate about creating engaging content, and producing editorial content strategies that drive huge growth across multiple channels. If you’re interested in creating better content, that goes further than your existing channels, I’d love to help.