As Brand Content Manager at Oasis Fashion, I was responsible for content across the website, email, social media and the app. I managed content strategy, content creation and tone of voice, as well as producing and art directing fashion shoots for new collections and stories.
The campaign, which we worked in partnership with RedBee Media on, was all about championing women with style and substance; women who don’t just look lovely, they do lovely.
We incorporated our new brand fonts and design elements, and introduced new content streams such as Life Hacks and To Do’s/To Don’ts.
The Oasis tone is witty, sharp and conversational. Concepts are clever, original and non-cliche.